As the web has become more ubiquitous and vital in our lives, so has the desire for a better user-experience. These days, it's often jarring to still occasionally come across a website that isn't mobile-friendly and requires you to pinch-to-zoom to read its microscopic text on your phone. And your site also needs to be fast: no one has time to sit and wait for a loading spinner. Even if they do, they're likely not going to have enough patience to remain on your website for very long.

I remember a time, as a child, when I first had a computer at my disposal in the house. I was 7 or 8 years old, and doing history homework that involved finding information online. While using a very early — painfully early — version of Internet Explorer, I landed upon a site with a glowing, flashing, obnoxiously yellow banner that proclaimed that I'd won one million dollars. I was absolutely floored; I hadn't even had to do anything for it!

I'm going to forewarn you that if you're not familiar with this topic, it might sound like science fiction. You might wonder if you've stumbled across a conspiracy forum, or a script for a sci-fi movie... 

But the truth is, we're living in incredibly interesting times. Not only are we observing the significant impact of computing technology on practically every industry you can think of, but the rate of how fast these industries are changing is also becoming faster.

Have you ever had the experience of spending a painfully long amount of time waiting for what should just be a simple web page to load? It's just a quick news article, after all — mostly text — so why are you watching the loading animation cycle endlessly as your phone struggles to render the content?

Even if you’ve never been involved in managing a traditional website redesign project, you can probably imagine how it works. It might start with the slow, creeping suspicion that your website may not have had a substantial facelift since before Seinfeld ended, or at least before ‘iPhone’ became a household term. You’re not sure how to even begin the process of revitalizing it – Do you google ‘website designer in Baton Rouge?’ Do you attempt to figure out how to do it yourself? Maybe you’re so focused on your business that you don’t have the time or energy to figure out what a modern, attractive website should entail?

Last week, Google announced that they would be adjusting their page indexing algorithm to look for more HTTPS pages. This is a huge part of Google’s push for what they’re calling “HTTPS everywhere,” or, making the web more secure for everyone. Thankfully, this is a good thing for your business, and it’s a good thing for your customers.

Over the last few weeks, there has been a significant amount of information published on a recent algorithm change by Google. On April 21^st, Google implemented a new and substantial change to its mobile search-ranking algorithm.  Search results on mobile devices are now prioritized and ranked based on how “mobile-friendly” a website is. Google just announced that mobile searches have surpassed searches on computers in ten countries including the U.S. and Japan.  As mobile devices increasingly become the most common format for users to access the Internet, it’s important that our tools for finding information account for this.

It's 2015, and I bet that your website looks spectacular on a 27" iMac screen. The crisp lines and bold colors stretch neatly and thoughtfully across the more-pixels-than-you-can-fathom display.

Allow me to make a confession: When it came to marketing, I was uninformed. Marketing, I thought, was something that took the form of brightly colored billboards climbing to the skies to vie for my attention. It was an intrusion on my ears, delaying the next song I wanted to hear. I was unaware of what a multifaceted, intricate world it was. Marketing, I've discovered, is so much more than a beacon that asks for your attention. Marketing is a part of nearly all human interaction, and these days, it’s within every shade of color, photo, and word in your digital presence.