Inbound Marketing Blog

The Importance of The Message

The Daily Blink
 
 
 
 
 
 
 
 
 
The Message 

An important ingredient in your marketing and advertising efforts is your message.  You can advertise in the most powerful mediums in your market, but if your message does not resonate with your potential consumer, your campaign will not be effective.  Does the creative speak to your core audience?  Does it speak more about you or more about your potential consumer?  The message must always answer the consumer's question of "what is in it for me?" 

The BlinkJar Media Team 

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Topics: The Daily Blink, Advertising