As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Handing a stack of papers with numerous marketing metrics to the boss or CEO can create more damange than good for you. Often times it creates more questions than it does answers. So, is there a solution? Can you provide the needle in the haystack when it comes to the metrics that matter to your CEO? Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
In this brief 12-page cheat sheet, you'll find:
Download our cheat sheet to show your boss the true value of your marketing.