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ONLINE REVIEWS FOR BUSINESS GROWTH

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Online Reviews for Baton Rouge Businesses

How Has Online Consumer Reviews Changed Business? 


The web has forever changed how consumers shop and share their experiences with the world. Today, hundreds of platforms are accessible for consumers to divulge every detail of their interaction with a business, which is why online reviews play a pivotal role in how today's consumers assess an organization. 


Having positive online reviews plays a defining role in the success of your business. According to ReviewTrackers, 94% of consumers say they have avoided a company after reading a negative review. This stat reinforces the fact that before a patient or customer sets foot in your place of business, they read online reviews on websites like Google, Healthgrades, Facebook, and HomeAdvisor. Whether they're searching for a dentist, renovating a bathroom, or selecting a restaurant for dinner, online reviews are vital in the consumer's decision process. 


What Are the Benefits of Online Reviews for a Business?

Most companies leverage their reviews to improve business performance. However, customer and patient reviews provide value to a business in so many different ways.


  • Online reviews shape your brand reputation.
  • Online reviews influence sales and make brands more trustworthy and credible. 
  • Online reviews provide social proof.
  • Online reviews improve online visibility and boost search performance.
  • Online reviews offer useful consumer feedback.
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Online Review Tips for Businesses


  • Which Platforms Are the Most Popular for Online Reviews?

    For online reviews, it is important to claim your company's listings across the web. A good place to start is with the websites that generate the most traffic. Two of the most popular sites are Google and Facebook. According to Alexa, Google is the number 1 visited site, and Facebook is the fourth most visited website. According to ReviewTrackers, 63.6% of consumers check online reviews on Google before visiting a business. Sites that focus primarily on reviews (like Tripadvisor) are seeing less growth than Facebook and Google.

  • What Are the Benefits of Online Reviews for Businesses?

    Online reviews provide consumers with an avenue to express their opinions about a business. A few of the many benefits of online reviews for businesses are enhancing your brand, influencing sales, improving online visibility, and boosting search performance.

  • Do Consumers Pay Attention to Online Reviews?

    In the absence of recommendations from friends and family, consumers trust online reviews. These customer reviews are like word of mouth on steroids. When the customer provides authentic feedback, consumers trust this information more than traditional ads or promotional messaging.  

  • Do Star Ratings Matter in Online Ratings?

    Consumers pay close attention to star ratings. These star ratings are a guide or a filter of sorts to weed out unwanted businesses. A study by Womply found that companies earn 28 percent more in annual revenue when they have between a 4.0 and a 4.5-star rating. 

  • How Do Reviews Help Shape a Brand?

    It's pretty simple. Positive online reviews will improve the overall brand of your business. Likewise, negative online reviews will drive consumers away and degrade your overall brand. 

  • How Do Reviews Provide Social Proof?

    One of the most commanding forms of social proof is online reviews. Patients rarely set an appointment with a doctor without reading reviews on Google or Healthgrades. Diners only reserve tables after reading restaurant reviews on Google or Yelp. And, travelers rarely book a hotel without checking the online ratings on Tripadvisor and Google. 

  • How Do Online Reviews Influence Sales?

    Using an online review widget on your website to display reviews on your website creates more trust with your website visitors. This trust eventually leads to more engagement and sales. 

  • How Do Reviews Improve Search Performance & Visibility?

    As mentioned in a Google Help Article, "Google review count and review score factor into local search rankings. More reviews and positive ratings can improve your business' local ranking." So, there is a direct correlation between the quantity and quality of online reviews and local search rankings

  • What is the Most Important Step in Managing Online Reviews?

    There are so many important factors in managing online reviews. However, the most important part of managing reviews is the first step - being aware of the reviews. You cannot manage anything without first being aware of it. 

  • How Should A Business Respond to Online Reviews?

    Responses should be timely, authentic, and helpful. For positive reviews, please remember to thank the users for posting a review. For negative reviews, an empathetic and cooperative approach is the best approach. It's important to know that people put more weight on how you answer the review than on the actual review itself. 

  • How Does a Business Generate More Online Reviews?

    It's best to have a steady flow of online reviews coming in for your business. The best way to accomplish this is to ask your patients and customers for reviews. You can do this via email or text, but the most productive way is by verbally asking them. 

READY TO MAKE SENSE OF YOUR MARKETING?

Inbound Marketing Services

We've listed just a few of the spokes in the wheel of Inbound Marketing .


INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

ONLINE REVIEWS MADE EASY

5 Tips On How To Respond To Negative Reviews
By Rikki Broussard 07 Mar, 2023
Learn why it's important to respond to negative reviews and 5 tips on how to respond when a negative review gets posted.
Baton Rouge Reputation Management: A Case Study on Improving and Increasing Online Reviews
By Dan Davidson 04 May, 2022
How your business is portrayed and perceived through online reviews is critical to attracting new and returning patrons and to your overall brand value. Leveraging the experience and expertise of a reputation management firm allows you to focus on your daily tasks. Let's take a closer look at why reputation management is an essential concentration for most of our clients.
A Small Business Owner's Guide to Facebook Page Reviews
By Anne Monk 09 Dec, 2016
Feeling like your small business' Facebook is missing something? Learn how to rock the Facebook reviews with this helpful guide!

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