Benefits of Online Display Ads
Online display advertising is a type of digital marketing that can work to grow exposure, increase recall of branding, follow previous website visitors, and complete an online marketing portfolio. When coupled with inbound marketing and the power of marketing analytics, online display advertising can increase the casting of a message out across digital platforms, can be used to produce referral visits to our client's websites, and can be measured for effectiveness.
Online display advertising has the added benefit of a captive audience (provided the vistitor stays on the site for the several seconds that an online ad requires to be visible and effective), but now with the power of retargeting, online display advertising can target a specific individual user who may have previously shown interest in your site.
Repeated exposure to a brand or marketing messgae is required in today's overly marketed and ad inundated world, as some estimates guess that 5,000 ads are seen on average by any one individual during the course of a single day! Online display advertising can accomplish the repeated exposure on a consistant basis in a narrow time frame.
Our strategy for on-line display advertising again will focus on your inbound media efforts and lead conversion. Many of our implemented digital ads will have a focused call to action at the core of the message. This call to action will generate a form of interaction on a visit to your site as opposed to another "bounced visitor".