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Auto Advertising Baton Rouge

 

Passat Baton Rouge

In our last blog, we discussed the changing and evolving world of search.  Specifically, we asked for your opinion and feedback as it relates to your specific use of the yellow pages. We really appreciate the direct and honest feedback that you provided.  It is always important to continue to stay in tune with the pulse of the community.

Today, we would love your feedback on your shopping habits for purchasing a new vehicle.  Like everything else, the automobile industry has been influenced by the evolution of the internet.  And when it comes to the category of Auto Advertising Baton Rouge, our world is no different.

Just 20 years ago, if you had your eye on a certain model and make of a vehicle, the research had to take place through publications like Motor Trend Magazine or Car and Driver Magazine. While these platforms are still viable today, they have had to adapt as well through the implementation of an extensive online model. In order to stay relevant in the automobile industry, these publications have had to integrate their old print model with the new and more fluid model of the internet.  These magazines and online websites allow users to read reviews about cars, see specifications, prices and more.

Today, websites like cars.com and autotrader.com are giving the consumer even more access and information in an instant.  When searching these type of sites, a consumer that is in the market for a car can search by model, price, and dealership. Additionally, the consumer can learn more about specific models by reading reviews, articles, and blogs. But, for some, this is way too much information.  So, these sites can sometimes be overwhelming and confusing.   

Just like in the past, there is still no better way to form an overall opinion of the sight, sound, and performance of a specific car, than to test drive it.  No matter how far technology progresses, one cannot develop an overall feel for a car unless they drive it. And, in our opinion, nothing will ever replace this experience.

However, we want your feedback on how you shop for new vehicles. Do you perform research on line for new vehicles?  Do you still refer to the magazines and publications like Car and Driver or Motor Trend? Or, do you immediately visit the dealership for research and information?  If you do search on line for vehicles, what is your main search platform?  Do you google certain words?  Do you use certain search engines?  Or do you use certain websites like Autotrader.com and cars.com?  In short, where do you start your search when you are in the market for a new vehicle?

BlinkJar Media would like your feedback on how you shop for a new car.  If you are not currently in the market for a new car, please tell us how you plan to search or research for your next new car purchase?  

Thanks again for all of your previous feedback.  We look forward to hearing about your search preference for new vehicles.  

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Jared Broussard

BlinkJar Media


 

Comments

Car shopping is a very detail oriented process for me. Since I like to keep a vehicle as long as possible, I want to be sure it fits my needs in safety, space, comfort, etc. The research online is huge. I don't test drive anything uless it meets my criteria from online research. I want to see what other consumers have said about its performance. Then, the test drive is critical. You're right on the money.
Posted @ Wednesday, June 13, 2012 3:24 PM by Jennifer Hughes
Good question. Searching for an automobile is much different today than it was 10-15 years ago. The classified ads, newspaper adverts, etc. were the "go-to" for information. Now, I much prefer to get reviews from actual consumers, quickly via the web.  
 
I'll typically use a search engine and type in the name of the car I'm interested in then start hunting for owner reviews...even if they are simply owners of previous models. They'll mention practical aspects of the car. Comfort, engine noise, ergonomics, design problems...not just how wonderful it is. 
 
You can also find out about the different dealerships in town this way. Blogs are a good source for discussion on customer service, ease of purchase, etc.
Posted @ Wednesday, June 13, 2012 3:36 PM by Mike B.
When making any big investment such as buying a new car, I do extensive online research in order to be well informed of all my options. A shopper's best tool is knowledge. I want to make sure I am getting the best car for my money. Websites like Cars.com are helpful but, sometimes a simple Google search will do the trick. Online customer reviews are a big help as well.
Posted @ Wednesday, June 13, 2012 3:37 PM by Megan Finger
I was nodding in agreement as I read your list of questions. I am actually looking for a new vehicle right now and am finding myself utilizing every online source available for information and comparisons before I narrow it down to a dealership to go to. The bottom line is that I need to see, get in and drive the options I'm considering. I too keep my vehicle for as long as it lasts so it's imperative that whatever I choose checks off all that I'm looking for.
Posted @ Wednesday, June 13, 2012 3:38 PM by Kathy
I begin every search with Google. I would use it to search the car maker's website and the local dealers. I would use the online versions of the trade magazines to read reviews, etc...narrow my options, then visit the local dealer.
Posted @ Wednesday, June 13, 2012 3:40 PM by Candace Armstrong
I am not in the market for a car at this time. I my last car purchase was made based on the fact that I no longer drove kids around and I wanted something red and sporty. TV was influention as I went for the look of the car first. Second, I went to the lot the old fashion way and test drove several cars. My choice was based on looks, comfort and how fast that baby got me from 0 to 60.
Posted @ Wednesday, June 13, 2012 3:42 PM by Carla Hatfield
I am in the market now. I started my search on Google. Granted I know 4 or 5 makes I am looking for. I ended up hitting the dealers sites to see pricing. I dont know all the dealerships so i need Google for that. I was annoyed that I needed to call to get info about a lease but it makes sense why they are set up that way. I spent some time on autotrader also. No matter what - I need to see a carfax before i purchase or lease as I am looking for something a few years old. I personally do not read any of the magazine's as all the info I need is online! I do realize that I need to go test drive a few before I make the purchase. I will let you know once I decide on the next vehicle...
Posted @ Wednesday, June 13, 2012 3:48 PM by Chris A
The first place I go is Google. I google customer reviews, local dealerships, and any anecdotal information I can pick up. After that, I've got to get in the car and get a feel for it. For that I use Google again but I try to search for local dealerships with cars in stock. After I've identified a few good possibilities, I typically like to just pop into the dealership and give that bad boy a test drive.
Posted @ Wednesday, June 13, 2012 3:49 PM by Adrianne
I bought a new vehicle last year. I knew I wanted a large SUV with low maintenance, built for families with kids. I was not committed to a particular make or model. I reasearched online by doing comparisons on the specs and customer reviews through simple search engines. I did not use one particular auto site. Once I decided on my top 2 choices I then went to the local dealership that had the most top of mind awareness that also had a great reputation in service. After a test drive I was sold and feel like although I could have gone to another dealer it was their local advertising that sold me on choosing them and keeping them fresh in my mind.
Posted @ Wednesday, June 13, 2012 4:06 PM by Dodie Albarado
After very recently purchasing a new vehicle, I did extensive research online. I never once picked up a magazine or any print material. I knew what I was looking for and used Google for searching. Cars.com was useful, however, I noticed a limited amount of dealerships. My main search consisted of searching vehicle make within Google. From that point it was evident which dealerships had what I was looking for. From that point, I would visit individual dealer sites to look at inventory. My search lasted for about a year and a half. I would never go to dealership unless I saw the vehicle online. My thought was if they wanted to sell, it would be on site!!
Posted @ Wednesday, June 13, 2012 4:10 PM by Kelly Garrett
I usually make a decision about the models I want to buy offline. New models I see on the highway, rides in friends' cars, etc.  
 
My last purchase was a certified pre-owned Audi. I started by looking online at local dealer inventory. I decided I wanted to buy a certified pre-owned Audi or BMW. Based on price and inventory availability, I chose the Audi. There's a bunch of good search engines for this. I signed up for alerts. I also visited the dealer website and looked for blogs and content to try and see who would have the most available inventory and to read more about the models I was interested in buying. Most dealer sites suck, though. I ended up going to a dealership 3 towns away because they had more online inventory and more helpful info. When I got there, I drove two cars. I chose the one with the better price and with lower mileage. I would not have bought it without driving it first.
Posted @ Wednesday, June 13, 2012 4:15 PM by Peter Caputa
The comments made were all very good points. In 2012 the CAR has to be it’s own salesman. The vehicle itself must have a good reputation because a poor performance vehicle will get shredded on thousands of messages boards for years to come. We, as consumers, in some cases are bombarded with too much information. Knowledge is power, but too much power can be a disruptive buying process. It can however, weaken buyer’s remorse. The shift in car buying has also shifted in car advertising. They key word being practicality. 
 
Consumers no longer purchase a vehicle for the Johnsons down the road, they purchase for their wallets. They need a high ROI just as badly as the dealership. This has in turn changed the dynamic of advertising dollars. The old spray rule is no longer effective. Dealerships must know where their dollar is going, and the effectiveness of each advertisement. There are a lot of forms of online advertising, some more effective than others. The concept of just buying AdWords is very flawed. Every company should do it. And it is actually a difficult process to master. Bidding the highest can be foolish, buying your own company name can be foolish, buying too many keywords is definitely foolish. AdWords is like the stock market, if you don’t know the industry don’t pretend to. Pay somebody to make you money. People are now smarter and will wait out a company’s “buy now” campaign. So have lots of campaign options.  
Most of the comments are directed more towards buying used cars. It’s whole lot easier getting online reviews on used cars. The book is already out! We all know if it’s a winner or a loser. But how should you advertise your new cars?  
 
BE INFORMED! Make sure your website has a chat person. We want somebody to answer questions politely, truthfully, and with knowledge. Your website is an interactive catalog, with more options than ever before. Don’t be afraid of the tough questions. Don’t steer your customers off their target. You want their business long term. Online customer service is huge! Do not ignore it! 
 
If you are spending money on the party(website), spend most of your budget to get costumers invited. The internet is THE complete buying funnel. You can brand all over it, as well as buy the item you are looking for. People won’t actually buy a car online before a test drive, but their first test drive will be on the internet. They don’t want to go to 30 car lots. They will spend more on gas than the car. Spend your branding dollars where I can be sent to your online catalog. That covers both the branding and the purchasing. Auto dealers should pay attention to their competitor’s prices. We will drive across this great state for the best deal.  
Posted @ Wednesday, June 13, 2012 7:28 PM by Zachary Payne
Your timing couldn't be better. We decided to start looking yesterday and the first thing we did was get online. 
 
 
 
The research phase for us in done strictly on the internet with sites like Cars.com and Autotrader to research the type of car that fits our needs (right now its lots of space to fit the kids). 
 
 
 
After we narrowed down a few models that we like and think would fit our needs, I've looked at the individual dealer sites for deals/incentives. 
 
 
 
But I can promise you that once the research phase is complete, we will want to test drive the models before we make any final decisions. 
 
 
 
I think what's changed the most in the car buying process is that people don't go to a dealership to browse anymore. They go in with a purpose - what model they want, what price range they're comfortable, what comparable models are out there. 
 
 
 
I remember my first car purchase going to the dealership to see what they had available on the lot. When we go to the dealership this time we'll tell them exactly what we want.
Posted @ Wednesday, June 13, 2012 8:28 PM by Joey Papania
So I gotta say, I'm in the market for a new car right now and am in the research stage. I'm using the usual suspects, Edmunds, KBB, the mfr website, esp the car builder, etc. But probably the stuff I like the best is on Youtube. Video rules for new car info - it gets much more tactile and emotional. Kind of like a test drive without having to take a drive. I search on videos like 2012 Passat Review, 2013 Altima review etc. Even better, love stuff like Altima vs Passat, or even a video walkthough of how the voice navigation system works. All that stuff you would get talking to a salesperson minus the physical ride - but from home. There is not nearly enough video on these topics. Not all the search above pull up good content. Would love it if a local dealer put up their own series, whether on youtube or their own site - or both. Sure, it would be slanted to their line, but hey, if its informative and real, the more points of view the better.
Posted @ Wednesday, June 13, 2012 8:54 PM by David Weinhaus
Just some feedback on your post, I think the content is great, but I found the title a little confusing. It's about how people research for car purchases today, but the title speaks about auto-advertising. Perhaps something like, "How people shop for Autos - Baton Rouge and beyond" or something like that, I just know that good content can often never get read if the title of the post doesn't match up. I agree with the others on this thread that when in the market for a car, I would start with close friends (social networks) to see if there were any hidden great deals among the used cars of my network (I always buy used). I would also ask them to reccomend a good auto dealership, if they felt they bought at one and were treated well. Finally, I would turn to reputable aggregations and 3rd party websites like the ones mentioned in the articles.  
 
Great post, thanks for asking for our feedback!
Posted @ Thursday, June 14, 2012 7:42 AM by Nick Sal
As someone who works in the automotive industry, the replies to this blog have been extremely helpful! Thank you for the feedback.
Posted @ Thursday, June 14, 2012 9:12 AM by Kelly Spencer
I took multiple approaches. While I started my search online to view different makes and models, the only reason was to search a few keys features I was looking for in my vehicle purchase. The rest of the time was spent going to the dealership and getting in and driving the cars. I don't think online car searching is helpful in terms of inventory, but it is good to access reviews, consumer reports, and read more about features from the manufacturer. This may be my age, but I would like to see more community built around cars and by that I mean... People buy cars because they fall in love with them for how they function and we spend a lot of time in them and if there was a place to read how people who have purchased the car use them, it would be a good way to get a feel of whether it can work for you.
Posted @ Thursday, June 14, 2012 10:23 AM by Amy Fennell
Thank you so much for the valuable and insightful feedback. One thing is for sure. The world of Inbound Marketing and the Automobile Industry seem to stimulate some very strong opinions.
Posted @ Thursday, June 14, 2012 11:07 AM by Jared Broussard
For me, car buying is an awful process. The idea of spending as much money as we do on vehicles is incredibly painful, and I want to make sure when my name goes on the dotted line, I am 100% confident in my decision. I have gone so far as to take a car home for an overnight test drive (the dealership encouraged it) and brought it back the next day knowing it wasn't the right choice. We wanted a sunroof, it didn't have one. For $30k+ it has to have everything I want. 
 
That being said, I start by watching the other cars on the road. I look at body styles I like, talk to other moms about what they drive, try to understand actual ease of car seat install, leg room, etc from people driving the vehicle everyday.  
 
From there, I go to Edmunds, KBB, and cars.com. I also check ebay, craigslist, etc to see what type of resale value a certain model holds. I will then go to the manufacturers site to garner whatever information I can about warranties, service plans, specs before going to a dealership to test drive.  
 
My preference is to buy used but very lightly. I'm happy to let someone else suck up that initial depreciation for me. This allows me to find a car online, email the dealership about pricing and decide right away if I want to bother going to test drive that specific vehicle. I'm not into haggling. I don't want to spend too much, they want to make money. I want to know where that happy place is up front, and be able to walk in and seal the deal without negotiations. No key throwing here! 
 
We bought about 3 years ago, and I'm hoping that we won't be in the market again for a LONG time!
Posted @ Thursday, June 14, 2012 2:54 PM by Stacey
Because of your honest input, our client Southpoint and Southwest Volkswagen has just launched a new and innovative website. Check it out: 
http://www.whatsyourdirection.com/ 
Posted @ Thursday, July 05, 2012 11:04 PM by Jared Broussard
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