Advertising Results in Baton Rouge
Advertisers want results, no matter what their particular medium of choice. Additionally, whether we are speaking of Inbound Marketing efforts or traditional mediums, getting results and the expectations of those results are all the same. The million dollar question is how do we manage the expectations for results.
At BlinkJar Media, we know that if our advertising principles and methods are applied the results will follow. However, no matter what the medium or the method, it takes time.
As the brilliant Roy H. Williams originally wrote in his book, WIZARD OF ADS, results from advertising are much like pushing a car that is standing still and will not start. At the start, you must push with all of your might and put every bit of your power and energy behind the car, and it seems as though the car is barely moving. However, as you continue to push with all your might and engergy, the car (over a consistent time period) will start to progress forward with more and more speed. And as this car starts to progress forward, as long as you continue to consistently push with some energy, the car will continue to advance forward with more and more speed and results.
Results from advertising are no different. In the beginning, you are building a foundation and are pouring a large portion of your efforts into building a campaign. Initially, it may seem as though it is all for nothing. A business owner has poured valuable resources into a healthy advertising campaign, and the initial results are less than satisfactory. However, this notion is a mind game or a trap that can be quite deceiving. Your initial trial period of advertising is the biggest challenge. Just as the initial period of pushing a car is the toughest step of the process.
At BlinkJar Media, we have found that the clients that stay consistent with their advertising efforts will ultimately build on their advertising results. In fact, the more consistent your advertising efforts, the more the barometer for your results will increase over time.
And what we love about advertising is that as the results start to pour in over time, you are rewarded in so many different ways. When you are done pushing the car to your destination, you are usually stuck with some sort of service bill or car issue that will put a drain on your day. But, with advertising, the results, over time, will produce new "shot in the arm" for your business and will place a new found respect and love for all that is advertising.
Jared Brousssard
BlinkJar Media
Jared is the fouder of BlinkJar Media. His backgroud is in Television Advertising and Inbound Marketing. He specializes in Advertising Results in Baton Rouge. Jared is also the founder of the non-profit organization and website, Heartwaves.org.
To learn more about Jared Broussard, click here.
