BlinkJar's Recent Blog Posts

The future is indeed bright.  BlinkJar Media, Baton Rouge's first and largest Inbound Marketing Firm, is looking to expand again.  We are searching for that next generation marketing professional who is looking to build a career, as opposed to simply finding a job.  

There is no secret that marketing is changing.  To some, this is a very fearful fact of life. To us, it is the most exciting and motivating time to be on the agency business.  

One of the best parts of our job, as marketing specialists, is we are able to apply the core principles of marketing and advertising and analyze them with the new age tools of Inbound Marketing. When done correctly, BlinkJar Media is able to "close the loop" of marketing for our clients.  For so long, advertisers were often left with lingering thoughts and doubts about the effectiveness of their marketing and advertising.  While there is not a one hundred percent "fool-proof" process for advertisers, we have certainly have made strides to provide substantial metrics to a local advertisers marketing and advertising plan.  

So, do you guys remember the Atari? The cool game center that revolutionized the home entertainment and gaming industries? Well, I can honestly tell you that I have never played with an Atari, and I only recall the single joystick with the red button.  It was before my time.

When it comes to Traditional Media, one of my favorite speakers and mentors in the industry is Jim Doyle.  Without a doubt, many of my core concepts, thoughts, ideas, and applications for traditional media can be traced to the teachings of Jim Doyle and his company, Jim Doyle and Associates.  In my humble opinion, if you are a business owner or maybe you are in the world of marketing and advertising, I would seriously consider some of Jim's training tools.  After your time with any of the training applications of Jim Doyle and Associates, your current view on marketing and advertising will become much more concise and clear. Today, I am very thankful for Jim Doyle and his marketing principals.

A little over a year ago, BlinkJar Media did not even exist.  Through extensive research, an investment into a progressive and innovative web product in Hubspot, many sleepless nights, thousands of miles of traveling, and an extremely supportive wife and family, BlinkJar Media has made the last ten months of my life (and the first 10 months of BlinkJar Media) a complete 360 degree life altering experience (all for the better).  

BlinkJar Media, a Baton Rouge ad agency specializing in Inbound Marketing, is pleased to announce the addition of Rebecca Tucker to the staff.  Rebecca spent her childhood years in Crowley, Louisiana, but she has been a Baton Rouge resident since 1992 throughout her high school and college days at Episcopal and LSU, respectively.  Rebecca has a diverse marketing backgound, which consists of both yellow page and print sales experience.  Additionally, Rebecca brings a creative flair to the BlinkJar Media team with a background in Apparel Design.  

I recently was listening to a business interview with a PR representative of a well known electronics company.  The PR representative of the company was speaking about some of the exciting new launches for the upcoming holiday period.  I was extremely impressed and excited to hear all of the cool things that are being released on a daily basis.  On a complete side note, I think I have become that techie geek that I used to make fun of in the past.  

So, exactly what does BlinkJar Media Do for Clients? I probably get this question three or four times a week.  And, it is a very reasonable question to ask, as we are certainly cutting against the grain of the traditional ad agency business in Baton Rouge.  In fact, I still am not convinced my wife, who is in the world of marketing and advertising, still one hundred percent understands the whole Inbound Marketing concept.  But, once someone sees the concept in action, the light bulb for the business owner definitely comes on in a very big way.

Dan Zarella, a social media scientist for Hubspot, really puts out some fascinating stuff for the world of Inbound Marketing.  When listening to his webinars or soaking in some of his scientific graphs, I am certainly impressed with the amount of detail and discovery his information reveals for marketers.  Additionally, the information is presented in such a manner, that the Average Joe (me) can comprehend and apply it.  I certainly am envious of his "mad science" skills, as I am definitely more art than science.  So, it always nice to have Dan's information handy when I am struggling to wrap my head around certain social media challenges.